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Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. The company operates brewing plants in Monterrey, Guadalajara, Toluca, Tecate, Orizaba and, beginning in 2017, Meoqui. The plants produce, among other brands, Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate. It has an annual production of 3.09 GL (gigalitres). The Cuauhtémoc brewery was founded in Monterrey in 1890 by José A. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza (brother in-law of Francisco and Alberto, married to their sister Consuelo Sada Muguerza), and Joseph M.

Cuauhtémoc Moctezuma Brewery - Wikipedia

Schnaider, with capital of 150,000 pesos, starting with the Carta Blanca brand. The Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs. The Cervecería Moctezuma was founded near Orizaba during the late Porfiriato by German brewer Wilhelm Hasse. In order to produce boxes, bottle caps, and packaging materials, Fábricas de Cartón Monterrey was founded During the Mexican Revolution which began in 1910, its original founders supported Victoriano Huerta.

In 1909 Cervecería Cuauhtémoc started to expand vertically. As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. The Sociedad Cuauhtémoc was founded in 1918 to provide medical and educative services to the workers' families; the final objective was to provide a welfare system to avoid strikes. To provide glass bottles, in 1909, Vidrios y Cristales de Monterrey, S. They re-acquired the brewery through the intervention of U. The working day was reduced from twelve to nine hours in 1907. By 1936 the holdings of the Garza, Calderón and Sada families and their associates were divided into two groups: the Cuauhtemoc (brewery) group and the Vidriera (glass) group.

In that year the family's holdings were reorganized, creating Valores Industriales S. (VISA) as a holding company controlling the majority of shares of the firms formerly held by Cuauhtemoc, especially Cerveceria Cuauhtemoc and Famosa. During the 20th century, Cervecería Cuauhtémoc Moctezuma was headed by José Calderón Muguerza and the two Garza Sada brothers Eugenio Garza Sada (assassinated in 1973 in a kidnapping attempt by Mexican left-wing guerrillas) and Roberto Garza Sada. In 1943, company executive Eugenio Garza Sada with his brother and other prominent people founded the Monterrey Institute of Technology and Higher Education (ITESM), and in 1973, the Mexican Professional Baseball Hall of Fame was opened at the site of the company headquarters. After Eugenio Garza Sada's assassination, VISA, the Cerveceria Cuauthtemoc Moctezuma's holding, was split into two units: Visa and Grupo Industrial Alfa. Alfa received Hylsa and cash, while Visa retained the brewery business and its stake in the Banco de Londres and its affiliated institutions, and Eugenio Garza Lagüera, a son of Eugenio Garza Sada, was named CEO of Cerveceria Cuauhtemoc Moctezuma, and Bernardo Garza Sada a son of Roberto Garza Sada was named CEO of Alfa.

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When oil prices fell in 1981, Mexico's economic boom, financed with borrowed money, abruptly halted. Visa found itself more than $1 billion in debt the following year, and the federal government nationalized Banca Serfin—the nation's third-largest bank—in which Visa held a 77 percent stake. was formed as the main subsidiary of Visa containing the beer and other companies. The nondeposit banks and associated financial companies in Grupo Financiero Serfin, not nationalized, were reorganized into a new financial-services group called Valores de Monterrey (Vamsa). In 1994 FEMSA sold a 22 percent share of its beer business to John Labatt Ltd.

Vamsa's life-insurance subsidiary, Seguros Monterrey, was the largest in Mexico. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery. It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura (See Image Gallery below). With the integration of the Moctezuma brewery in 1985, the Dos Equis, Superior, Sol, and Noche Buena brands were added to the Carta Blanca, Tecate, Bohemia and Indio brands. In 2017 Heineken Mexico (Cuauhtemoc Moctezuma) and Molson Coors sign a deal to import Cerveza Sol to areas in the US that Heineken doesn't import Sol to this deal also allowed Heineken Mexico (Cuauhtemoc Moctezuma) to import Molson Coors Miller and Coors brands to Mexico. fl oz; 12.49 imp fl oz)-not refundable aluminium can, 325 ml (10.99 U. fl oz; 11.44 imp fl oz) bottles and 940 ml (31.79 U. fl oz; 33.08 imp fl oz), this last is known as a Caguama (English: Sea turtle). fl oz; 12.49 imp fl oz)-not refundable and 325 ml (10.99 U. fl oz; 11.44 imp fl oz) bottles plus a refundable and not-refundable 0.5-litre (1.1 US pt; 0.88 imp pt) bottle, a refundable 1.00-litre (1.06 US qt; 0.88 imp qt) bottle and a 1.25-litre (1.32 US qt; 1.10 imp qt) refundable bottle. In addition, Cuauhtémoc Moctezuma has added a craft-style wheat beer to the line – "Bohemia Weizen" a German Kristallweizen was released in summer 2011.) is a lager that was originally brewed by a German-born Mexican brewer.   The company operates plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and for 2012 one in Chihuahua. New variations from Cerveza Sol include: Sol Brava (a dark beer in a light dark bottle), Sol Light, Sol Sal y Limón (Sol with lime and salt) Sol Clamato (Beer mixed with Clamato) and Sol Cero (non-alcohol beer). The brand was named Siglo XX ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numeral for 20 ("XX"), thus "Dos Equis" which is Spanish for "two Xs".  

The company has an annual production of 3.09 gigalitres (26,330,000 US beer barrels; 18,880,000 imperial barrels). Sol is for sale in four sizes in Mexico: 500 ml (16.91 U. Indio beer has six sizes: Aluminium can 325 ml (10.99 U. The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. As of February 2019 it could be purchased as a six pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) bottles or a twelve pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) cans.

Packaging Refresh happened in August 2020, Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red and blue aluminium cans and in twist-top bottles.

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Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway-esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave; and bench pressing two young women in a casino setting, each woman being seated in a chair. In the commercial he says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with the sign-off: "Stay thirsty, my friends." After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand.

Tecate beer has begun advertising heavily in the United States; initially in the Spanish-language media and more recently in the English-language media. Their tag lines are "Con Carácter" ("With Character") and "It's not beer, it's cerveza".