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Playdom - Crunchbase Company Profile & Funding
Playdom was an online social network game developer popular on Facebook, Google and My Space. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at 0 million, consisting mostly of online sales of virtual goods. It was a wholly owned subsidiary of Disney Interactive, itself a division of The Walt Disney Company.
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On September 1, 2016, Disney announced the closure of the remaining Playdom games, Marvel: Avengers Alliance and its mobile sequel at the end of the month, effectively shuttering the studio. On November 12, 2009, Playdom acquired Green Patch and Trippert Labs. In September 2009, competitor Zynga initiated a trade secrets lawsuits against Playdom and 22 other rivals, including Green Patch.
These lawsuits were finally settled in November 2010, less than 4 months after Disney's acquisition of Playdom in July 2010. On March 31, 2010, Playdom announced the acquisition of Argentina-based online game developer Three Melons for an undisclosed amount. In April 2010, Playdom closed all but one of the games from the Green Patch studio six months post-acquisition.
On April 26, 2010, Playdom announced the acquisition of Merscom, a North Carolina-based social game developer. On June 7, 2010, Playdom announced the acquisition of gaming developer Hive7 after a million funding round. This marked Playdom's sixth acquisition over the prior year. On July 8, 2010, Playdom announced it acquired Metaplace, Inc.. On July 27, 2010, The Walt Disney Company acquired Playdom in a 3 million deal. Disney initially paid 3 million for Playdom, which was the No. 3 social game company with about 42 million monthly players at the time of the acquisition.
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The deal also included a further $200 million in additional payments if Playdom achieves certain growth thresholds. In May 2011, Playdom has been ordered by the Federal Trade Commission to pay $3 million in fines for collecting and disclosing children's information without parental approval. In April 2014, Playdom announced the closure of all online games on the Playdom site, including Gardens of Time, Marvel: Avengers Alliance, Kitchen Scramble, Pirates of the Caribbean: Isles of War, Ghosts of Mistwood, Disney City Girl, and Disney Words of Wonder. Rock You acquired the Facebook games Gardens of Time, Words of Wonder, and Disney City Girl (renamed to City Girl Life).
On September 1, 2016, Disney Interactive Media announced the end of Marvel: Avengers Alliance and its mobile-only sequel, Marvel: Avengers Alliance 2, bringing a close to the studio. The following games were sold to Rock You between April and October 2014. ’s most played "Gardens of Time" and My Space’s "Mobsters." From its birth in December 2008, the Mountain View, Calif. In 2010, the 20-month-old company was acquired by Disney for $563 million, the richest deal in the social games market.
Playdom’s founding threesome of Chris Wang, Dan Yue and Ling Xiao seldom appeared in the spotlight, however. And they virtually disappeared after the acquisition.
Two hints of the founders’ whereabouts appeared to be dead ends. Wang’s name showed up as the chairman of Sentri, a Taiwan and San Francisco company providing ‘smart’ home monitoring. The trio was listed as founders of Step 3 Ventures LLC, a VC firm incorporated in Palo Alto in 2011 but declared bankrupt in March 2016, according to records from the California Secretary of State. But a little digging sheds light on Wang’s seven “quiet” years and his journey from computer genius to adventurous entrepreneur to, finally, mature investor at age 33.
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Taiwan-born, Wang moved to the US at 13 when his mother was invited to be a visiting scholar at Stanford University. He completed high school early, then a bachelor’s degree in computer science from the University of California Berkeley in three years. After that, came a comp sci Ph D at Carnegie Mellon University in a record two years and ten months. “I guess I just really like to study,” he said, when reached in telecom interviews from Taiwan, where he again spends most of his time. In a little more than a year at the internet giant, he started to play online poker with two friends - Dan Yue, and Ling Xiao. The former he met in high school, the latter at Berkeley. Eventually, the trio made enough money from playing poker to start their own business. “My parents thought it was not a good decision because it was such a good job but I knew I could always find a job elsewhere,” he recalled. However, even the smartest people experience setbacks. First they flopped at e-commerce, then they came up with a dating app that allowed users to rate their friends’ cuteness and in turn tell them how high their cuteness ranks among their friends. “However we lost them all in the second week because once people know how cute they are they are no longer interested in the app,” Wang said.
In any case, the three amigos never stayed with one idea for too long. “If it doesn’t work, we move on.” The third attempt, Playdom, was a success.