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Global games market intelligence firm Newzoo conducted a new round of its annual Social Casino Consumer Insights research in August and made the data available to clients this week. Across these countries, 37% of PC and mobile players play social casino games, such as slots, poker, bingo, blackjack, roulette, and baccarat. Using this latest research, we explored the most popular types of social casino games and franchises, along with payment habits, and the correlation with real-money gambling behavior. This is compared to 23% of gamers who don’t play social casino games. Based on a list of 70 franchises, the image below presents the 10 most popular social casino franchises according to the number of social casino players who have played in the past six months, with Big Fish Casino by Big Fish Games emerging as the most popular social casino franchise for 2017. These Social Casino Consumer Insights allows subscribers to track the demographics, preferences, playing behavior, and spending habits of the social casino audience aged 18-70 across three countries: the U. Individuals aged 36-70 account for 60% of the social casino audience, and the genre is most popular in the U. Those who spend money on social casino games are even more likely to part-take in real-money gambling, with 81% having done so in the last 6 months. It’s followed by two bingo titles, namely Bingo Bash by GSN Games and BINGO Blitz by Playtika. K., and Australia, slots emerge as the most popular type of social casino game, played by 53% of social casino players. Poker is much popular in Australia than either the U. Of these payers, 11% can be classified as big spenders, meaning that they spend more than a month. For example, 58% of social casino players have gambled for real money. with 55% of social casino gamers playing online bingo games and 26% indicating it is their favorite type – 10% more than in either the U. Of those who spend money on social casino games, 55% play poker-style games. Of those who play social casino games, 45% have spent money on the genre in the past six months. Quite expectedly, a strong correlation emerges between those who play social casino games and those who have participated in gambling for real money.

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While slots are the most popular type of social casino game among players, social casino payers demonstrate a preference for poker games. with 26% of its social casino gamers listing it as their favorite. Interestingly, 7% of social casino payers in the U. reported using crypto-currencies, such as Bitcoin, as a payment method. Among all payers, the most common reason to spend money on social casino games is to keep playing when they run out of coins. and Australia, where adoption of this new currency remains low. Likely as a result of the more relaxed regulations in regard to online real-money gambling in the U. When it comes to getting players to spend money on a franchise, slot games prove very successful.

K., the share of social casino players who gamble for real-money at online casinos within the U. Fa Fa Fa Slots, Slots: Fast Fortune Slot Games, and Epic Jackpot have the largest share of gamers who played their game and spent money on it in the past six months. It allows clients to track the demographics, franchises played, spending behavior, in-game experience, and more of these valuable players. Our Social Casino Consumer Insights are based on gamers who have played social casino games on a PC or mobile device in the U. Additionally, it provides competitive insights on 70 franchises and allows for cross-analysis of more than 200 variables in our online, state-of-the-art Consumer Insights Dashboard. Newzoo uses the information you provide to us to contact you about our relevant content and services.

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